Start big, then go local

Start big, then go local

Let’s reinforce the basics for media relations success: stories that are timely, out of the ordinary, targeted or local, and/or personality driven grab the most attention and get covered. When we work with clients, we always go back to those key factors before...
PR = Partner Relations, too

PR = Partner Relations, too

If you’re an avid reader of the Abel Communications blog (of course you are), then you’ve probably noticed a few consistent themes. A key theme is that PR is so much more than media relations. While important, media relations is a piece to a much larger puzzle. To...
Why (and How) Brands Should Amplify PR Wins

Why (and How) Brands Should Amplify PR Wins

You’ve earned a really great piece of media coverage – it reinforces your brand’s key messages, it promotes a new marketing initiative and/or it positions your executive as a thought leader in your brand’s space. Nice! Now what? Getting the hit isn’t the same as...