How do you make a splash in a niche industry? If you ask Civic Works, to go big, you’ve got to start tiny. The Baltimore non-profit has always inspired action – it was created, after all, to provide education, job training, and service opportunities in the community. With a new initiative to build “tiny homes,” the organization turned to Abel to tell the story of its launch with maximum impact. The result? A massive amount of coverage and attention. Tiny homes? Yes. Big impact? Definitely.