In today’s digital world, where anything you need is a tap or click away, it can be easy to assume that print is dead. But don’t start the funeral proceedings just yet.
At Abel Communications, we believe that it’s important to work across channels to maximize exposure. And print media – along with its companion digital channels – remains a vital part of a well executed Thought Leadership campaign.
Here’s a recent case study on the power of coverage in the daily paper: John Sloan, the director for the Center for Fluency Enhancement at the Hearing and Speech Agency (HASA), was recently featured in a Q&A with Baltimore Sun health reporter Meredith Cohn. In the article, “There are therapies when children don’t outgrow stuttering,” John discussed the diagnosis and treatment of stuttering, a disorder that affects one in 20 children.
According to John, the article generated a great deal of positive attention for HASA and his program.
“Initially we received calls and e-mails from the parents of young children who stutter, and now have received a number of inquiries from parents and adults who stutter asking [if] it’s too late to begin treatment,” John said. “I also received e-mails from friends, colleagues and former clients who sent their best wishes to see that we are doing well.”
The Q&A not only reached John’s existing network, but it also provided a call to action for those who can (and hopefully will) benefit from the services HASA provides. By elevating John across channels as a thought leader on stuttering in this piece, there is now increased visibility for HASA’s expertise – on social media, in print and online.
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