Welcome to What’s the Big Idea? from Abel Communications, a podcast about ideas: where they come from, what they have the power to achieve, and why some ideas catch on while others falter.
In this episode, Greg is joined by Chris Heck, president of the Philadelphia 76ers. The two explore the challenges that COVID-19 created, the innovative solutions that have been getting fans back in the door, and the necessity for businesses to reinvent themselves in the face of a drastically changed world. Chris shares his thoughts on creating an exceptional experience for the customer and the importance of the human touch when it comes to getting people to engage with your brand.