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Case Study: Angel.com

Client: Angel.com – www.angel.com – a leader in Interactive Voice Response (IVR), virtual call center, and speech technology applications.

Scope of Work

PR agency of record since October 2005.

Project Spotlight

Blogger Paul English attracted international media attention in 2005 and 2006 by publishing the “IVR Cheat Sheet” a list of tips and tricks for consumers to code their way out of automated phone systems.

English was featured everywhere from the Today Show to the largest daily papers and magazines worldwide, consistently painting the IVR industry in a negative light. While other IVR vendors stood idly by, Angel.com and Abel Communications took action.

Approach

Rather than falling into a name-calling battle with English, Angel.com took the high road, conceded that the industry had its challenges, and published the “IVR Cheat Sheet for Business,” with simple tips to create IVRs that are more user friendly and less frustrating. We also pointed out instances – like checking bank balances or obtaining results from STD tests – where consumers might favor “talking” to an IVR.

Results

Print:

Baseline Magazine
Boston Globe
Entrepreneur
InfoWorld
Network World
Inc. Magazine
Industry Publications (Speech Technology Magazine, Call Center Magazine, etc.)
Yahoo.com/CIO Magazine (most emailed article on Yahoo for a 1-day stretch)

TV:

NBC - DC
Fox - DC
Fox - Chicago

“Abel Communications understands our business and takes action to get results. It's been a great partnership."

Jason Goldsmith
CEO
CARCHEX, Baltimore, Md.

“From a media relations standpoint, Abel has knocked the ball out of the park for Voxtec."

Clayton Millis
Direct of Sales and Marketing
Voxtec International, Annapolis, Md.

With Abel’s help, we have generated more buzz than we thought possible, with coverage all over the Web, in print, and on the radio.

Mick Murray
CEO
SurroundArt Companies, New York

“The team at Abel Communications consistently delivers smart PR strategy that generates fantastic results for our organization.”

Casey Boccia
Director of Marketing
TruePresence, Baltimore, Md.

“For three years running, Greg and his team have delivered outstanding results that have helped the NAA exceed its goals.”

Jeremy Figoten
Vice President of Meetings and Expositions
National Apartment Association, Arlington, Va.

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