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Case Study: CARCHEX

CARCHEX offers consumers a step-by-step process to Select, Inspect, Purchase and Protect their next vehicle. Through its proprietary lead generation tools and professional call center, CARCHEX also offers dealers several programs to help boost revenues and strengthen customer relationships.

Project

Introduce the CARCHEX WarrantyCRM lead generation program to car dealers and dealership groups, targeting decisions makers such as sales and marketing directors and finance managers; drive traffic to the company’s website.

Approach

Abel Communications targeted Automotive News, the most widely-read and respected trade publication in the auto industry. We got in touch with the right editor and explained how CARCHEX’s WarrantyCRM helped MileOne create a sizable new revenue stream through the program. The pitch included interviews with principles from both CARCHEX and MileOne.

Results

Automotive News published an article on the WarrantyCRM program in its December 10, 2007 issue. The article was based on interviews with Jason Goldsmith, CEO of CARCHEX, and Dave Metter, CMO of MileOne, and summarized how the program helped MileOne sell more than 100 extended service contracts per month. Within 30 days of the article’s publication date, CARCHEX had received 24 qualified leads through the micro-site from dealerships and affiliates interested in the WarrantyCRM program

“Abel Communications understands our business and takes action to get results. It's been a great partnership."

Jason Goldsmith
CEO
CARCHEX, Baltimore, Md.

“From a media relations standpoint, Abel has knocked the ball out of the park for Voxtec."

Clayton Millis
Direct of Sales and Marketing
Voxtec International, Annapolis, Md.

With Abel’s help, we have generated more buzz than we thought possible, with coverage all over the Web, in print, and on the radio.

Mick Murray
CEO
SurroundArt Companies, New York

“The team at Abel Communications consistently delivers smart PR strategy that generates fantastic results for our organization.”

Casey Boccia
Director of Marketing
TruePresence, Baltimore, Md.

“For three years running, Greg and his team have delivered outstanding results that have helped the NAA exceed its goals.”

Jeremy Figoten
Vice President of Meetings and Expositions
National Apartment Association, Arlington, Va.

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