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Case Study: The Progress & Freedom Foundation

The Progress & Freedom Foundation is a nonprofit think tank based in Washington, DC that studies the digital revolution and its implications for public policy.

Project

Abel Communications was retained to promote The Progress & Freedom Foundation’s 2007 Aspen Summit, an annual gathering of the digital world's most prominent business leaders, thinkers and policymakers. PFF needed to broaden awareness among telecommunications reporters and mainstream press – and Abel exceeded expectations bringing over a dozen reporters to the base of Aspen Mountain for the event.

Approach

Press Releases – strategically coordinated announcements with conference agenda
Custom media list – built with quality research and insight, targeting government, technology and business media
Strategic Outreach and Follow-Up
Event Management – on-site interview coordination and logistics

Results

During the conference, Abel placed a by-lined piece by the foundation’s President in The Wall Street Journal . On site, Abel helped generate 100 media hits while in Aspen, 30 post-conference, and placed the keynote speech by Google CEO Eric Schmidt on YouTube.

Washington Post
Reuters
Dow Jones
Information Week
Rocky Mountain News & local publications
Technology Daily

“Abel Communications understands our business and takes action to get results. It's been a great partnership."

Jason Goldsmith
CEO
CARCHEX, Baltimore, Md.

“From a media relations standpoint, Abel has knocked the ball out of the park for Voxtec."

Clayton Millis
Direct of Sales and Marketing
Voxtec International, Annapolis, Md.

With Abel’s help, we have generated more buzz than we thought possible, with coverage all over the Web, in print, and on the radio.

Mick Murray
CEO
SurroundArt Companies, New York

“The team at Abel Communications consistently delivers smart PR strategy that generates fantastic results for our organization.”

Casey Boccia
Director of Marketing
TruePresence, Baltimore, Md.

“For three years running, Greg and his team have delivered outstanding results that have helped the NAA exceed its goals.”

Jeremy Figoten
Vice President of Meetings and Expositions
National Apartment Association, Arlington, Va.

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