Home | Sign Up for the Abel Newsletter | Contact Us
SurroundArt

Case Study: SurroundArt

Based in Brooklyn and Washington, D.C., SurroundArt is an art handling company that specializes in storing, crating, and transporting expensive and irreplaceable works of art.

Project

SurroundArt retained Abel as it entered a major growth phase. The company leased a new, 89,000-square foot “green” warehouse at the Brooklyn Navy Yard. As part of the plan, SurroundArt wanted to announce to the world that it was creating a first-of-its-kind museum resource center to support the New York arts community and beyond. SurroundArt needed increased brand awareness, specifically to lease the new space to third parties.

Approach

Developed materials and strategy to tell the story of the new “green” warehouse at the Brooklyn Navy Yard:

  • Press kit
  • Press releases
  • Custom media list built with quality research and insight
    • Real Estate
    • Arts
    • Business
  • Media coaching and preparation
  • Strategic outreach and follow-up

Results

After an initial, strategic hit in Crain’s New York Business (online and in print), Abel expanded outreach and secured feature stories in the following outlets and others:

  • New York Times
  • NPR Marketplace Morning Report
  • Art Business News
  • Create Magazine
  • New York Arts Magazine
  • The Brooklyn Eagle
  • The New York Sun

“Abel Communications understands our business and takes action to get results. It's been a great partnership."

Jason Goldsmith
CEO
CARCHEX, Baltimore, Md.

“From a media relations standpoint, Abel has knocked the ball out of the park for Voxtec."

Clayton Millis
Direct of Sales and Marketing
Voxtec International, Annapolis, Md.

With Abel’s help, we have generated more buzz than we thought possible, with coverage all over the Web, in print, and on the radio.

Mick Murray
CEO
SurroundArt Companies, New York

“The team at Abel Communications consistently delivers smart PR strategy that generates fantastic results for our organization.”

Casey Boccia
Director of Marketing
TruePresence, Baltimore, Md.

“For three years running, Greg and his team have delivered outstanding results that have helped the NAA exceed its goals.”

Jeremy Figoten
Vice President of Meetings and Expositions
National Apartment Association, Arlington, Va.

Abel Communications READY TO MAKE NEWS?

Launching a Product, Service or a Company? Need to generate awareness and buzz? We can help.
Learn More

Abel Communications TOP HITS
Voxtec Featured in L.A. Times

Annapolis, Md.-based Voxtec hired Abel Communications to increase national awareness of their Phraselator device. We delivered. Here’s a feature story from the Los Angeles Times that led to many more clips and coverage nationwide.
Learn More

I Heard That! SurroundArt featured on NPR’s Marketplace

SurroundArt is an art storage company with facilities in New York and D.C. They store, pack, crate, and ship rare works of art. Cool, huh? NPR thought so too.
Learn More

CARCHEX in Automotive News

CARCHEX helps auto dealers create a sizable new revenue stream with its WarrantyCRM program. The leading trade in the industry Automotive News, thought the program was so cool that they ran a big feature.
Learn More

Angel.com in the The Boston Globe

An oldie (kinda) but a goodie. Back in ’05, a blogger went on the attack against IVRs. Our client, Angel.com, had something intelligent to say about that.
Learn More

Agora in USA Today

Agora publishing tapped Abel to get the word out about its “Biggest Loser” fitness contest. The AP covered the story, everyone ran it.
Learn More