Case Study: TruePresence
TruePresence is a national Internet marketing firm dedicated to helping businesses of all types and sizes find, get, and keep customers.
Project
Position TruePresence executives as experts in Internet marketing though placement of bylined articles in trade and business publications. With a goal to help the company achieve better market positioning, Abel identified specific vertical markets and publications and developed custom content.
Approach
- Vertical market research
- Interviews with TruePresence experts to help them write about best practices.
- Create content
- Pitch magazine editors, with a specific emphasis on vertical trades where TruePresence has expertise and a desire for growth.
Results
Abel secured monthly recurring columns for TruePresence in the following publications:
- Auto Dealer Monthly
- Used Car Dealer
- Dental Economics
