Case Study: Voxtec
Voxtec provides simple-to-use speech translation devices that reliably communicate pre-recorded phrases and commands into many foreign languages. The company’s products are used mainly by the U.S. military in Iraq and Afghanistan, but Voxtec has a desire to increase sales to police, fire, and EMT.
Scope of Work
Abel has been the PR agency of record for Voxtec since November 2007. Our work includes website copywriting, key message development, media relations, and overall PR strategy.
Project Spotlight
One of our key initiatives for Voxtec is to create leads and awareness in the law enforcement market. We learned of an interesting engagement with the Lee County (Fla.) Sherriff’s Department; where Capt. Tom Eberhardt put Voxtec’s Module Builder software to work to create custom phrases to support prisoner intake.
Approach
After speaking with Capt. Eberhardt to understand the full scope of the technology and his application, we went to work:
- Developed custom media list – TV and print nationally and around Lee County
- Developed specific pitch for each outlet
- Outreach and interview coordination
- Media coaching and preparation
- Follow through to track placements
Results
- Two articles in Newsweek
- CNN Online
- NPR Marketplace
- L.A. Times
- KNBC-TV (L.A.) – feature story
- WINK-TV – feature story
- Fort Myers News-Press – feature story
- Annapolis Capitol
The Newsweek hit gave Voxtec national exposure and resulted in several new business leads.
