case study


Conrad Siegel Actuaries is one of the largest and most respected employee benefits firms in Pennsylvania. Conrad Siegel brought on Abel Communications in 2011 to develop and manage a public relations program with an emphasis on establishing thought leadership in employee benefits services.


Abel Communications helped Conrad Siegel identify and develop a core group of industry experts and shared their expertise with targeted media. We also created a steady stream of content including bylined columns, press releases and videos. This duel strategy secured positive coverage in print, radio and TV including the Wall Street Journal, Washington Post, Huffington Post, a monthly recurring column in the Patriot News and Central Penn Business Journal.