case study


Penn State’s Dickinson School of Law faced a new challenge in 2014. As a newly independently accredited school, it needed to reintroduce itself to potential applicants and differentiate its revitalized and distinct approach to legal education from local and national competitors.


Abel Communications provided in-depth message and media training for professors and faculty to help them communicate the value of the school’s curriculum. We earned coverage around the “new” Dickinson Law in key media including Associated Press, Huffington Post, preLaw Magazine, Pennsylvania Lawyer Magazine and WITF SmartTalk.