case study


Presbyterian Senior Living, one of the largest not-for-profit providers of senior care in the country, partnered with Abel Communications to increase brand awareness, build credibility as an industry leader and generate marketable content. To achieve these goals, we developed a strategic and proactive communications program with a core focus on media relations and content development.


The Abel team has secured impactful media placements with such outlets as the Today Show, Central Penn Business Journal, Bloomberg Businessweek and McKnight’s Long Term Care News.