case study


Global sporting goods company STX selected Abel Communications to increase recognition of its products and brand and establish STX as a premier employment destination. To build buzz around the company in the Baltimore area, we created the STXtreme Internship contest. Nationally, we’ve helped publicize STX’s first ever ice hockey products and lacrosse helmets.


STX now regularly appears in the Baltimore Sun and Baltimore Business Journal. It has also been featured nationally in the Los Angeles Times and Bloomberg Businessweek and in lacrosse publications Lacrosse Magazine and Inside Lacrosse.