The social media revolution is both game-changing and, let’s face it, confusing. It opens up a bevy of communications channels but involves learning new vocabularies and best practices for platforms and networks that might not even be around in a year.
What social media network or platform is right for you?
The better question is: What business goals would you like to achieve and can social media help you get there?
We view social media as a means to an end, not an end in itself. It’s a means to more directly communicate with your audiences. It’s a means to improved customer service. It’s a means to distribute original content and share meaningful insights from others in your field.
Working together, we’ll take a close look at your company and a peer group to see what’s working and where your brand should be in social media. Then we’ll work together to make it happen.
Evaluation of a company’s existing channels and activity.
Evaluation of competitors’ social media presence.
Overall channel recommendations.
Detailed social media strategy recommendations by channel.
Includes content plan and messaging recommendations.
Guidelines & Policies
Usage guidelines by channel.
Policy recommendations for staff.
Training for Executives
New and/or refreshed social media profiles for Executive team (up to 4 executives).
One-on-one social media training for executives: usage, best practices and policies.
We will design and execute customized social media programs, including an editorial content schedule and ideas; and possible “special events” in social media such as a Twitter party, infographics, videos, and more.
We will manage your cross-channel social media execution (excluding direct customer service).