skip to content
Menu
Baltimore
100 W. Monument St. Baltimore, MD 21201(443) 961-1199
Accessible Communications
Be understood by all.
Ignoring accessibility in your marketing efforts hurts your brand. But by implementing inclusive practices that anticipate user needs, you ensure your message reaches the widest possible audience.
- 1 in 5 people in the U.S. live with a disability
- 50% of people will experience a temporary or permanent disability during their lifetime
- 71% of people with disabilities will leave an inaccessible website
Why Accessibility Matters
You’re probably familiar with accessible ramps, doors, and bathrooms and how they accommodate people navigating buildings. Similarly, your marketing efforts rely on accessibility tools to accommodate users with differing visual, cognitive, learning, or neurological abilities such as:
- Closed captions and transcripts for videos
- Alternative text for images
- Clear headings and navigation
- Color contrast
- Sign-language interpreters
Our Approach
Accessibility isn’t a final checkmark on a project; it should be built in from the start.
Accessible communications should be baked into all of your content—from websites and branding to social media, email, and events. At Abel Communications, we believe that communication is most powerful and effective when it’s inclusive. You have a story to tell, and you want everyone to be able to engage with it. That’s why we incorporate accessibility best practices into everything we do, from the way we write and design, to the way we strategize and share.
Having a partner who builds accessibility into research, messaging, and design from the start has been invaluable. Abel’s commitment to inclusive communications ensures our brand truly reflects and supports the communities we serve.
Kristen Wommack
Ready to Take the Next Step?
Accessibility standards are constantly evolving. Don’t let your brand fall behind. Our Accessibility Brand Audit identifies barriers in your branding, messaging, and digital presence—and gives you the tools to fix them.
Fill out our form below to download our free one-pager to see how our audit works and why it matters.
Accessibility Brand Audit PDF
Submit your name and email to download our Accessibility Brand Audit one-pager.
Accessibility Brand Audit PDF
Submit your name and email to download our Accessibility Brand Audit one-pager.
