An Impact Report to Celebrate a Decade of Growth

Challenge

As Turnaround Tuesday approached its 10-year milestone, the organization needed a way to celebrate its remarkable legacy while setting the tone for future growth. We wanted to tell the story of the movement through the people who drive it forward: the participants, staff, and leadership. The report would serve as a centerpiece for Turnaround Tuesday’s annual gala, inspiring stakeholders, partners, and funders through a shared vision for the future. 

Solution

To bring this vision to life, we designed a creative approach rooted in Turnaround Tuesday’s relational culture. The project began with interviews across all levels of the organization, amplifying the voices of participants and staff who have been the lifeblood of the movement. These stories were paired with professional headshots and an on-site asset collection day to visually document the organization’s vibrant community. The final report served as both a reflection of a decade of impact and a roadmap for the decade ahead, combining heartfelt narratives, impactful visuals, and a compelling design to anchor Turnaround Tuesday’s anniversary celebration.