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Banking on Engagement with Illustrated eBook Campaign

Point Breeze Credit Union

Services
  • Campaign Development + Execution
  • Content Production
  • Content Strategy
  • Email Marketing
  • Landing Page Design
  • Social Media
Industry
  • Credit Union
  • Financial Services
  • Professional Services

Opportunity

Point Breeze Credit Union sought to demystify home equity loans, enhance financial literacy among members, and strengthen brand engagement while positioning itself as a community-focused financial institution. Together we were banking on engagement with an illustrated eBook campaign. 

Solution

We created a custom illustrated engaging eBook that distilled complex financial concepts into engaging, approachable content, launched it with a social media giveaway featuring a local brand, customized for platforms from Meta to email in order to meet audiences wherever they are.  

  • Developed the “What Would You Do With $150k” eBook featuring Baltimore-centric scenarios
  • Partnered with Black+Decker for a giveaway to bolster engagement and gather leads
  • Utilized paid social media, email marketing, and custom landing page design

The illustrated ebook campaign achieved unprecedented engagement, validating our content strategy and providing insights to inform future campaigns.

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eBook form submissions within first month

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Increase in engagement over the quarter

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Highest performing post to-date

Droppin' knowledge like it's our job

Oh wait, it is