Celebrating a Milestone

Opportunity 

Modjeski and Masters, a nationally recognized leader in bridge design and engineering, has entrusted us as their agency of record for over a decade. When it was time to celebrate their 130th anniversary, we were tasked with developing a distinctive brand identity and strategy to maximize reach. Our goal was to provide a platform to centralize marketing around the anniversary, inspiring internal engagement and shining a spotlight on the company’s legacy, culture, and vision for the future. 

Solution

We designed a 130th-anniversary logo that seamlessly incorporated Modjeski and Masters’ primary logo mark. The milestone brand was energized with bold blues and oranges, reinforcing their signature colors, while a strong sans-serif font added a modern, confident touch. 

The refreshed brand and marketing collateral garnered an increase in social media engagement and provided a springboard for other anniversary activations including the user-generated content campaign Roaming Ralph.

The anniversary identity gave Modjeski and Masters the foundation for a successful, year-long celebration of legacy and engineering excellence.