Championing Diversity with GRF CPAs and Advisors

Opportunity

At a time when many companies were scaling back their DEI efforts, GRF CPAs and Advisors leaned in. Abel Communications worked with the firm to elevate their work in Diversity, Equity, and Inclusion to increase qualified career candidates and drive sustainable employee retention. By showcasing their efforts through a transparency report promoted through earned and owned media, we helped position them as industry leaders with an inclusive culture and a commitment to creating a more diverse workforce. 

Solution

We worked with GRF to craft a comprehensive campaign to amplify their initiatives and achievements:

• DEI Transparency Report: Designed a visually compelling and informative DEI Transparency Report to showcase GRF’s inclusive culture, recruitment efforts, and employee engagement.
• Founders Video: Produced a “Founders Video” featuring interviews with GRF’s founders, discussing the integral role of DEI since the firm’s inception.
• Media Relations: Developed an earned media strategy to drive audiences to the DEI report and campaign landing page, securing coverage in a prominent industry publication.