Changing Brand Perceptions

Evolving from Weight-Loss Company to Health and Wellness Brand

Founded in 1980, Medifast has a long history as a company with a medical legacy. When it came time for an evolution to reach the masses with a message of health and wellness (not just weight loss), Abel concepted The Best Spot in the Lot. Our Big Idea was to convert the furthest spaces in the parking lot into the ones that were the most desirable to get exercise and share your wellness journey with friends. It went over BIG with tremendous coverage and buzz.