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(443) 961-1199
Baltimore
100 W. Monument St. Baltimore, MD 21201(443) 961-1199
Civic Works Brand Refresh
Civic Works
Services
- Accessible Comunications
- Brand Strategy
- Creative Direction
- Research & Messaging
Industry
- Non-profit
Background
After more than ten years as an Abel client, Baltimore’s premier service organization, Civic Works, was ready to enter their next phase. After a sizable charitable donation, the client decided to invest in reexamining their messaging and visual style in order to strengthen their foundation as they transitioned into a new website and an expanded scope.
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Empathy Interviews0
Page Insights Report0
Page Comms Material ReviewHidden in Plain Sight
By sitting down with people at all levels of the organization, we were able to uncover latent truths about their audience’s communication preferences, challenging our assumptions and ensuring our strategy was rooted in the lived experience of the people Civic Works serves.
Organizational Hierarchy
We streamlined the structure and descriptions of Civic Works’ many programs to aid navigation, understanding, and conversion.
Prioritizing Accessibility
Civic Works serves a broad and diverse community in Baltimore, including many adults at varying literacy levels. Through stakeholder interviews, we uncovered a need for more inclusive, approachable communications and branding. Accessibility became a central focus of our work—informing our research, messaging, and design choices to ensure Civic Works could better reach and reflect the people they serve.
