After 20 years, iJet International rebranded to WorldAware to reflect its transformation to the globally integrated risk management firm it has evolved to today. The goal was to elevate the organization’s worldwide credibility and recognition both nationally and internationally. We strategically saturated the market with a three-pronged approach of proactive and reactive media relations, a thought leader program to elevate WorldAware experts globally, and a platform for media professionals and partners to always stay informed of global risks around the clock.
WorldAware is now regularly featured in national and international outlets including The New York Times, NPR, Forbes and USA Today. Abel has not only successfully elevated WorldAware as an expert in global risk management, but we’ve also cultivated such strong relationships with the media that they reach out to us at the first sign of a potential crisis or threat and truly view the organization as a trusted news source.