Driving Digital Content

Scoring with Young Consumers Online

When was the last time you saw a teen pick up the newspaper? The next generation lives in a digital world. STX, a global leader in lacrosse and hockey, covets the attention of young athletes. We create direct-to-consumer content that’s informative, entertaining and share-worthy. From training tips, to the passions of professional athletes, we’ve built a content hub that drives sales through consumer sharing.

The STX blog which Abel manages for us has become one of the most important, integral parts of our web presence.

Ed Saunders, VP Sales and Marketing at STX