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How Creative Campaigns Amplify Your Message
National Apartment Association
Services
- Campaign Development
- Content Marketing
- Content Production
- Content Strategy
- Creative Direction
- Social Media
Industry
- Multi-Family Housing
- Professional Services
- Trade Associations
The National Apartment Association (NAA) partnered with Abel Communications for a series of special projects designed to promote key initiatives for their members—their annual charitable giving, mental health resources, and renter education. Each project offered a unique opportunity to creatively amplify the scope of NAA’s reach and the power of their expertise. Here’s how we used special projects to create content that drove engagement and reinforced NAA as a leader in their industry.
The Leasing Guidebook
In order to educate prospective renters on their rights and responsibilities, NAA decided to publish an eBook providing a step-by-step guide to leasing an apartment. They turned to Abel for creative direction, production, and promotion to ensure the content was engaging and accessible.
Our digital publication “The Leasing Guidebook” provided fresh, approachable messaging and layout design to appeal to younger audiences. The final product created a platform for consumer education and content marketing with a wide resonance and reach.
Let’s Talk About It
Mental health matters. In the apartment industry, where property managers and tenants often face difficult mental health challenges alone, removing the stigma from having difficult discussions can make all the difference.
We created a series of videos telling human interest stories about NAA members who are leading the conversations. These personal pieces helped get the word out about NAAs mental health resources database and lowered the barrier for others who want to share their story.
#NAAGives
NAA members are active supporters of a wide range of social causes. In order to highlight their charitable giving efforts, we created a suite of digital content to celebrate members and their contributions.
This campaign fostered pride among members, encouraged more participation, and positioned NAA as a force for good and an industry leader in charitable giving. Our flagship video offered a springboard for additional graphic social content, extending the mileage of the campaign and further spreading the word about NAAs good works across all owned channels.
Platforms for engagement
By creating educational content, special creative projects like these provide a springboard for successful social and member engagement campaigns. Additionally, all three special projects were hosted on their website and optimized for SEO value, to reinforce NAA’s position as a leading voice for rental property owners.
Take a look at some of our other work to see how we can help you elevate your brand.
