Moving the Nation with Memories

Elevating Stories to Gain Local and National Exposure, and Everything in-Between

When an organization has been in the senior living and healthcare business for more than 90 years, how do you keep coming up with stories that catch the media’s attention? For Presbyterian Senior Living (PSL), we took the media on a heartwarming walk down Memory Lane. Literally. Once we learned that PSL was helping older adults with dementia by recreating scenes from their past (think kitchens with vintage appliances and living rooms filled with classic records), we shared video testimonials from families who saw firsthand the huge impact this therapy had on their loved ones. What followed was a national media storm, hitting the New York Times, Oprah Magazine, Associated Press, Huffington Post and everything in-between.