What do you get when you combine an incredible non-profit with a “Beard Off” challenge and a brewery? A phenomenally successful fundraiser, that’s what. Ulman Cancer Fund turned to the Abel team to inject new energy and ideas into its annual take on Movember. We came up with a special event at a local brewery that brought out the lights, the cameras, and the lagers. Along the way, we helped set fundraising records and set a new bar for creative collaboration.
Grow Big or Grow HomeBaltimore Style
Men growing their beards out for the Ulman Cancer Fund's "Beard Off" ChallengeWMAR
These businessmen grew their beards to raise money for the Ulman Cancer FundBaltimore Business Journal