What do you get when you combine an incredible non-profit with a “Beard Off” challenge and a brewery? A phenomenally successful fundraiser, that’s what. Ulman Cancer Fund turned to the Abel team to inject new energy and ideas into its annual take on Movember. We came up with a special event at a local brewery that brought out the lights, the cameras, and the lagers. Along the way, we helped set fundraising records and set a new bar for creative collaboration.