How do you make a splash in a niche industry? If you ask Civic Works, to go big, you’ve got to start tiny. The Baltimore non-profit has always inspired action – it was created, after all, to provide education, job training, and service opportunities in the community. With a new initiative to build tiny homes, the organization turned to Abel to tell the story of its launch with maximum impact. The result? A massive amount of coverage and attention. Tiny homes? Yes. Big impact? Definitely.
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