skip to content Menu

United for Community Health


  • Big Ideas
  • Creative Services
  • Media Relations
  • Research & Brand Messaging
  • Strategic Partnerships
  • Health & Wellness
  • Social Change

A Big Idea Designed to Drive Big Change

For UnitedHealthcare, the Mid-Atlantic is an important market with over 1.3 million subscribers. When the insurance leader learned that Richmond, Va. had some of the country’s lowest public health scores, they needed a big idea to drive social change. Through the Abel Innovation Lab, we created and implemented UHC’s Community Care Award, which inspired businesses and nonprofits to submit game-changing ideas to improve the city’s overall health.

Insurer offering $10,000 grant for small business project to enhance community health

Richmond Times Dispatch

Lewis Ginter Wins $10,000 Grant for GrowBox Project

Boomer Magazine

Small Businesses Thinking Big About Health Care in Richmond

Richmond Magazine

Droppin' knowledge like it's our job

Oh wait, it is