United for Community Health

UnitedHealthcare

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A Big Idea Designed to Drive Big Change

For UnitedHealthcare, the Mid-Atlantic is an important market with over 1.3 million subscribers. When the insurance leader learned that Richmond, Va. had some of the country’s lowest public health scores, they needed a big idea to drive social change. Through the Abel Innovation Lab, we created and implemented UHC’s Community Care Award, which inspired businesses and nonprofits to submit game-changing ideas to improve the city’s overall health.

Insurer offering $10,000 grant for small business project to enhance community health

Richmond Times Dispatch

Lewis Ginter Wins $10,000 Grant for GrowBox Project

Boomer Magazine

Small Businesses Thinking Big About Health Care in Richmond

Richmond Magazine

Baltimore