Frequently Asked Questions

About Us

What does Abel Communications do?

Abel Communications is a full-service public relations agency based in Baltimore. We help organizations drive awareness, credibility and new business through strategic communications programs, often through media relations, creative services, and Thought Leadership.

What industries do you work with?

We specialize in working with professional services firms, healthcare organizations, and nonprofits and associations but have experience across many other industries as well. We love working with hometown brands here in Maryland and have a long track record of doing so. 

Where are you located?

We’re a Baltimore PR firm based in the historic Mount Vernon neighborhood at the heart of the city. While we serve clients throughout the region and nationally, we’re proud to be part of Baltimore’s vibrant community.

What services does Abel Communications offer?

We offer integrated PR and marketing including media relations, Thought Leadership, crisis communications, creative campaigns, brand storytelling, and reputation management. 

Understanding PR & Choosing an Agency

What does a public relations agency do?

A public relations agency helps organizations tell their story and build their reputation. This includes a mix of strategic messaging and brand strategy, media coverage, social and digital media, videos and creative campaigns, and reputation management. Contemporary PR is about reaching your audience wherever they are.

How do I choose a PR agency?

Look for a team that takes time to understand your goals and brings both strategic thinking and creative execution. Ask about their approach, the industries they know well, and how they measure success. The right communications agency should feel like an extension of your team—invested in your story and passionate about telling it well.

Do I need a local agency, or can I work with someone remote?

Both can work. A local firm offers the advantage of established media relationships in your region and easier face-to-face collaboration. Many clients appreciate working with a PR agency near them for a more personal connection, though we have also seen success working with national clients, especially for strategic consulting and Thought Leadership campaigns.

PR Services Explained

What is Thought Leadership?

Thought Leadership humanizes your brand by showcasing the expertise of your people. Through articles, speaking engagements, awards, and media commentary, your leaders share insights that provide value to your audience, cultivate trust, and position your organization at the forefront of industry conversations. 

What does media relations do?

A firm (like ours!) with deep expertise in media relations builds relationships with journalists and secures coverage in publications your audience reads. We pitch story ideas, position executives as expert sources, and respond to media inquiries to earn credible, third-party validation for your organization.

What is crisis communications?

Crisis communications helps you expect the unexpected. Our crisis communications experts provide peace of mind through thorough preparation, counsel, and real-time monitoring and response. We create operating procedures and messaging guides in advance, provide crisis training for your team, and monitor the news cycle and social conversation so we’re ready to activate at a moment’s notice.

What creative services do you offer?

We think outside the box to amplify your message through creative campaigns. We offer comprehensive services including branding and design, video production, publication design, multi-platform content, and in-person activations.

What is the IdeaLab workshop?

Our IdeaLab workshop is a unique creative brainstorm that engages your team in generating innovative campaign concepts. It gets your team thinking like storytellers, fosters internal alignment and buy-in, and produces fully formed ideas. It’s perfect for off-sites, lunch and learns, or as an entry point for companies curious about working with us.

Working with Us

Why do healthcare organizations need PR?

Healthcare organizations face unique communication challenges, from navigating regulations to building patient trust. Strategic communications helps healthcare brands tell their story authentically, demonstrate expertise, and maintain reputation in a rapidly evolving landscape.

Why do nonprofits need communications support?

Nonprofits need to build awareness, engage donors, attract volunteers, and amplify their impact—often with limited resources. A communications agency can help nonprofits supplement their internal teams, focus their resources, and maximize their reach and impact through compelling brand storytelling, media relations, and strategic campaigns that inspire action.

How do professional services firms benefit from PR?

PR for professional services firms establishes credibility and differentiates leaders in competitive markets. For accounting firms and law firms specifically, Thought Leadership services and executive communications can build visibility and trust with prospects who are evaluating expertise and reputation when choosing a partner.

What does it mean to work with Abel Communications?

We think of ourselves as an extension of your team. Our award-winning people are passionate about telling your story and being your biggest fans. We bring fresh ideas, sharp strategy, and a commitment to leveling up your communications game.

How long does it take to see results?

Some wins happen quickly—a media placement or successful event might happen within weeks. Building sustained visibility and reputation takes time. We begin engagements with 3-6 week strategic research and strategy to make sure we’re aligned from the get-go, and most clients see meaningful momentum within two to five months.

What does a typical engagement look like?

We start by understanding your goals, audiences, and challenges. From there, we develop a Strategic Communications Plan tailored to your needs—whether that’s integrated media relations, a Thought Leadership program, creative content development, or crisis preparedness. Most clients work with us on a retainer basis, but we also engage in projects with limited scopes and specific timeframes.

Getting Started

How do I get in touch?

Reach out through our form, give us a call, or drop us an email. We’re always happy to talk through your goals and explore how we can help.

Do you offer consultations?

Yes. We offer complimentary initial conversations to learn about your needs and see if we’re a good fit. We love brainstorming and exploring possibilities, so don’t hesitate to say hello.