Welcome to What’s the Big Idea? from Abel Communications, a podcast about ideas: where they come from, what they have the power to achieve, and why some ideas catch on while others falter.

In this episode, Greg is joined by Emily Taylor, AuD., FAAA, a.k.a. “Dr. Earwax” on TikTok and Instagram, where she’s amassed over 1.2 million followers on the former and over 121,000 on the latter, with her wax and molds videos. Greg and Dr. Taylor discuss her journey from deciding to pursue audiology to becoming a social media sensation and how she’s using her work and platform to educate people all over the world on hearing health. Dr. Taylor shares the trials and errors that came along with creating her channels and offers advice for others looking to gain a following on social media.

Check out Dr. Taylor’s videos at @dr_ear_wax on TikTok and Instagram and schedule an appointment for yourself at taylorlisteningcenter.com.

Listen on Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Stitcher, and Deezer.