Welcome to What’s the Big Idea? from Abel Communications, a podcast about ideas: where they come from, what they have the power to achieve, and why some ideas catch on while others falter.

In this episode, Greg is joined by Paul Roetzer, founder and CEO of PR 20/20. The two explore how artificial intelligence is changing the marketing world and how professionals can integrate existing AI tools while preparing for what’s next. Rather than making humans obsolete, Paul argues that AI will help each of us optimize our work and enrich our ability to spend our energy on what matters most.

Follow Paul on LinkedIn at @paulroetzer, learn about AI at marketingaiinstitute.com, and check out PR 20/20 at pr2020.com.

Listen on Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Stitcher, SoundCloud and Deezer.