Welcome to What’s the Big Idea? from Abel Communications, a podcast about ideas: where they come from, what they have the power to achieve, and why some ideas catch on while others falter.

In this episode, Greg is joined by Kait LeDonne, founder of Brandwise Media. The two explore building your personal brand and becoming a movement maker. From finding the “niche within the niche” to prioritizing your audience over yourself, Kait offers expert advice on building large followings and profiting off of your brand.

Follow Kait on LinkedIn at @kaitledonne and learn about Brandwise Media at brandwisemedia.com

Listen on Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Stitcher, SoundCloud and Deezer.

*This interview was recorded on Jan. 5, 2022