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Thought Leadership Excellence

The Abel Way

The Approach

A methodical program with a proven track record to raise the profile of executives and experts, positioning them as Thought Leaders in their industry.

The Impact

Awareness, leads, awards, and improved morale throughout your organization. 

Working with Abel Communications provided Medifast with a consistent and effective process to share impactful content on behalf of our executive team. We value their insights and data-driven approach to Thought Leadership.

Jessica Oring, Director of PR and Communications at Medifast

Research + Planning

Initial 30-60 Days
  • Program kick-off
  • Refreshed professional bio + photo session
  • Video bio
  • Media training workshop
  • Media target list development
  • Social media review + recommendations
  • Speaking opportunities + award matrix
  • Editorial calendar development:
  • Overall plan development + delivery

Program Delivery

Ongoing

  • Hot Topics Call: You talk, we write! An easy and engaging way for your Abel team to download your expertise and turn it around in the form of eye-catching content and coverage,; such as:
  • Media outreach
  • Written content creation: blog posts, LinkedIn, op-eds, and more
  • Awards nominations
  • Speaking engagements
  • Social strategy and content
  • Paid content amplification

Program Management and Reporting

  • A live, always-available status report with a summary of deliverables and all activities
  • Bi-weekly status calls with marketing contact (if desired) and monthly “Hot Topics” call(s) with Thought Leaders (required)
  • Media and social media monitoring and reporting
  • Social media monitoring and reporting
  • SEM best practices + Keyword analysis and tracking
  • Customized monthly reporting
  • Quarterly strategy session

Get in Touch

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Droppin' knowledge like it's our job

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