Award-Winning Thought Leadership for Forward-Looking Hospital President

Opportunity

When their longtime leader accepted a position at another hospital, MedStar Montgomery Medical Center appointed Emily Briton as the hospital’s 6th president. A young, dynamic executive with regional healthcare leadership experience, Briton was ready to emerge as an industry Thought Leader. As agency of record, Abel Communications worked with the hospital marketing team to define and elevate her leadership vision, identify and pursue opportunities to highlight her expertise, and position her as a rising executive within the region. A key element of this program was developing a strong narrative to nominate Emily for prominent industry and local awards. 

By showcasing her vision and accomplishments, we solidified the new president’s reputation as a rising star in her field, and enhanced visibility for the hospital. 

Solution

We developed compelling nominations for the following awards, winning each on the first attempt. 

Our process involved the following steps:

• Research: Reviewed previous winners, compiled the subject’s resume and other relevant data points to strengthen our nomination.
• Writing: Wrote and edited awards applications to meet response criteri and a pre-announcement Q&A for the awarding publication. 
• Victory and Promotion: Drafted announcements for media distribution and social media copy to promote the victory through various channels.